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A Creative Disruption festival from The Drum

Prediction Series: The future of brand safety

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify
In partnership with

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Brand safety is a top concern of marketers and an issue that has recently taken on magnified importance as Coronavirus has dominated the news cycle. Covid’s swift disruption of daily life and advertising forced brands and agencies to quickly recalibrate media plans and adjust messaging - and to reevaluate their brand safety measures.

Join The Drum and Michele Yow, Business Director, APAC at DoubleVerify, for a fireside chat to understand how brands should be approaching brand safety during fast-changing times, and understand what it takes to be agile enough to adapt to emerging challenges.

Speakers

Michele Yow
business director, APAC, DoubleVerify
Charlotte McEleny
deputy and Asia Pacific editor, The Drum

Ben & Jerry's global head of activism on taking a stand

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Christopher Miller, global head of activism, Ben & Jerry's
Watch

Unlocking the potential of women's sport post-lockdown

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Zarah Al-Kudcy, head of commercial partnerships, Formula 1
  • Laura Weston, head of PR & trustee, Women's Sport Trust
  • Emily Defroand, hockey player, Team England and Team GB
Watch
In partnership with Neustar

Agile marketing is about focus, not speed

Marketing

Featuring

  • Mark Gooding, head of growth, marketing solutions, EMEA & APAC, Neustar
  • Sinem Soydar, global senior digital marketing manager, Vodafone Group
  • Gordon Young, editor-in-chief, co-founder, The Drum
Watch
In partnership with Iris

Predictions Series: Don’t underestimate the era of live

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Sorcha John, global director, future strategy, Iris
  • Ben Essen, chief strategy officer, Iris
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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