In today’s climate, advertisers need to be able adapt to running the pitches virtually in order to ensure no disruption to the process and successful outcomes. Although moving to the virtual environment is a tactical response at the moment, it is highly likely that virtual pitching will remain an option for advertisers as they look to adapt their global footprint and strategy. Ebiquity director of South East Asia, Leela Nair will share her experience of the pros and cons of the virtual pitch environment for many of the region’s largest advertisers and agencies, and the way forward post-pandemic.