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A Creative Disruption festival from The Drum

Riot Games on the future of esports

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Chris Tran, head of esports for South East Asia, Hong Kong and Taiwan, Riot Games

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Who would launch two games in the midst of a pandemic? We find out why Riot Games tapped into the surge in interest and participation of consumers as esports became the only ‘competitive sport’. We will also discover how the pandemic accelerated brands’ investment in gaming and esports as the new platform to engage younger audiences.

Speakers

Chris Tran
head of esports for South East Asia, Hong Kong and Taiwan, Riot Games
Shawn Lim
reporter, APAC, The Drum

The future relationship between brands and music

Entertainment

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Katie Melua, recording artist, Performer
  • Sumit Bothra, director, ATC Management
  • Gary Cohen, head of brand partnerships, ATC Management
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Lights, camera, diversity!

Entertainment Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Liz Murphy, director, Sweetshop
  • Catherine Lees-Millais, director, MediaMonks
  • Meena Ayittey, film director, Great Guns
  • Eileen Hanna, Baileys marketing manager, Diageo PLC
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Asics innovation

Retail Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Gary Raucher, executive vice president category, EMEA, ASICS
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The live event evolution

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Jon Ola Sand, executive supervisor of the eurovision song contest and head of live events, EBU/Eurovision
  • Samantha Fay, svp global brand strategy, Guiness World Records
  • Oliver Davies, head of marketing and development, Edinburgh Festival
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Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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