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Branding

Where would businesses be without their branding?

The Drum explores all aspects from the look, feel, and sound of brands, down to some of the more unconventional experiential efforts that have started cropping up.

Otherwise, if you're on the hunt for a branding agency, visit The Drum Recommends to find your perfect partner.

Jaguar models in an elevator

27 Nov 2024

6 min read
Jaguar probably doesn’t care about the branding backlash, it might even welcome it
Opinion
How the new concept car might look

21 Nov 2024

8 min read
Is the Jaguar pile-on kneejerk or fair comment?
design
Lee Bofkin shows off an HMV poster from Global Street Art's collection

15 Oct 2024

7 min read
The ad archivist: Branded objects will outlive much of today’s digital ephmera
The Drum Network
Look Before You Leap

03 Sep 2024

6 min read
‘He’s always bloody right’: NB’s Alan Dye on working with Michael Wolff on his new...
Opinion
Packets of Opill held aloft by hands

12 Aug 2024

6 min read
For a brief this big, we had to tear up the rulebook
The Drum Network
A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
A row of Lucozade bottles

12 Apr 2024

4 min read
Lucozade undergoes first major brand redesign in almost 100 years
Creative
An early sketch of Prince's Love Symbol
Premium Item

28 Mar 2024

7 min read
Designer behind Prince’s symbol on what it was like working with the music icon
Creative
A rudimentary metallic robot in a field

27 Mar 2024

5 min read
As AI enters the branding world, 3 vital things are missing
The Drum Network

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