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John McCarthy

La Liga

La Liga’s rebrand sees it emulating in-game broadcast style of EA Sports FC

Marketer of the year

Here's what excites and scares the world's top marketers in 2023

Meet the jury

WFA Global Marketer of the Year returns - nominate now

1

Leaning into the 'allure of autumn': System1's 5 most-liked UK ads of September

Measurement

How to measure for success in an omnichannel world

WFH

How to create a future-proofed remote work policy

Rhodes

Find out the UK's most loved ads in August

Suki

Tributes pour in after Oystercatchers chair Suki Thompson dies aged 56

Taco

Yes, this Taco Bell ad says what you think it does

Ice cream
Opinion

Ice-cream brands scoop the top UK ads in July

FF - 01

A train company made the UK's most liked ad in June

Candid

‘I hope the client doesn’t find out we came’: The Cannes sustainability paradox

Donut drop

The secret to marketing to university students? Donuts!

Hilton

Why Hilton built a hotel room on a golf course in Dubai

Campaign

The campaign that encouraged people who use drugs to become lifesavers

Ebay

The story of how eBay used data to captivate sneakerheads

Candid in Cannes 2

‘You have to be prepared for a backlash’: marketers on response to anti-trans hate

Pinterest

Pinterest’s big pitch to advertisers is a call for a safer, kid-friendly internet

Haymarket

Autocar created an electric buzz for Audi with its EV-focused content

Here's the story

The ITV News initiative that’s getting young people engaged with current affairs

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Marketing can change the world.

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