Gordon Young

Editor-in-Chief

The Drum
Marc Pritchard
Opinion

Is a one-size-fits-all approach hindering marketing’s diverse potential?
ANA Masters of Marketing conference in Orlando, Florida
Opinion

The myth of B2B v B2C: it’s time to call out the bullshit
upside down mcdonald's logo

How brands can ride the YouTube fandom wave: insights from ANA Masters of Marketing 2024
Book cover of Personalized Customer Strategy in the Age of AI
Opinion

Think personalization isn’t a big deal? Think again. It’s your key to survival in AI e...
ai apps on an iphone

Claude v ChatGPT: a friendly AI duel of ethics & intelligence
federal trade commission

Brands unprepared as new FTC deceptive advertising rules take effect
Woman with a megaphone
Opinion

Marketing needs to get better at marketing itself
AI
Opinion

Will Daniel Hulme’s new app be the ultimate test of our belief in AI?
Gordon Young reading The Unseen Mind
Opinion

How to win friends and influence consumers
Future of News
Opinion

News media is on life support – advertising can revive it
WPP
Opinion

For WPP, the future of work depends on office culture

Seb Rossi Gordon Young Kit Chilvers

What grown-up media can learn from Pubity
A lightbulb bursting with color
Opinion

Idea-led but AI-enhanced: The compromise adland will land on?
A shot of a printing press
Opinion

Without advertisers, news media will fall short on much-needed evolution
The Drum Live 2024: Debate

The Drum Debate: is the advertising agency model dead?
A full stadium at Wimbledon

IBM elevates Wimbledon experience with cutting-edge AI and data insights
Sach Kukadia

Revolutionizing jewelry: how Sach Kukadia’s 7879 brings resale equity to luxury buyers
Tom Pepper

LinkedIn finds marketers gaining skills to influence corporate policy and climb to C-Suite
André 3000 on stage at Cannes with Alvin Bowles of Meta

André 3000 on creativity and crafting your own cool
Meta

Meta uses Cannes to unveil its ‘Big Play’ – AI-enhanced advertising and messaging