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Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

All Technology Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
Home screen showing apps

13 Nov 2024

2 min read

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The ultimate guide to advertising on CTV in EMEA
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Two phones

08 Nov 2024

6 min read

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Why vertical video content is helping news publishing stay the right side up
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Woman holding mobile phone with digital tick and chart graphics

07 Nov 2024

5 min read

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App-ily ever after: 3 ways UK marketers can drive mobile app success
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A model of a brain and skull

05 Nov 2024

7 min read
Live-in novels, brainwaves and a branded Berlin Wall: marketers’ dream ad formats
Agency leadership
A hightlighter marking the word 'safety'

29 Oct 2024

6 min read
If it’s brand safety you really want, drop the tech and trust the editors
Opinion
Privacy concept

25 Oct 2024

8 min read
Adland on alert as LinkedIn & Pinterest come under legal fire for ad tracking practices
Data & Privacy
two ladies laughing in a dodgem

23 Oct 2024

7 min read
Comms to commerce: adtech innovations that got marketers talking at Dmexco
Technology
Streaming apps

22 Oct 2024

5 min read
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
Media
Four in five advertisers, agencies and publishers believe these open internet audiences are a high value target

16 Oct 2024

5 min read

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From buzzword to bottom line: 3 ways advertisers can get more out of their AI investmen...
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