Hannah Bowler

A stack of two Mulberry handbags

As Mulberry struggles to attract bid from LVMH, how can the brand get back in vogue?
Three girls on a bed dressed in 90s fashion with band posters behind them

How to bring back a 90s or 00s brand without coming across all ‘dad-at-the-disco’
Screengrab from Marc Jacobs TikTok page

How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks
Pepsi footballers

‘Years of consistency’ gives Pepsi legitimacy in culture, says marketing chief
Man picking up a Price Packet product on a Penny shelf

Why this German grocer put prices on its packaging to compete with Lidl and Aldi
A couple laying on each other having a picnic

Hinge’s CMO on her unconventional KPI – dates so great people delete the app
Actor William Dafoe peeling an orange on a metro with the Zalando banner

Inside Zalando’s plans to be Europe’s go-to-destination for fashion, lifestyle and cul...
A rug in a living room from above with the comedian Ellie Taylor

How do you know it’s time to invest in brand marketing? Lessons from Ruggable
Image of coffee and toast with a pack of All Things Butter

5 ways All Things Butter is churning out sales

Jackie using a bowl to cut her grandson's hair

UK non-profit uses comedy to call on people to leave charity donation in their wills
Two punks sitting on a park bench with their Tesco meal deal selection

The Tesco Meal Deal gets its own ad, tapping into offer’s cultural fandom
The Weekend being shot on an iPhone

The Weeknd’s latest music video shot entirely on iPhone 16 Pro
Ice climber on an ice cliff

Ad of the Day: The North Face’s high-octane ad champions the ways it plays different
Images of the Oura Ring in a digital out of home ad

5 ways the celeb-approved Oura Ring is making people ‘obsessed’ with tracking health

Image of an open Filofax page with QR codes for scanning and a mug of coffee

Why the iconic 80s status symbol Filofax still means business in the tech age

Girl holding a Yoto device with bear ears on her

Inside Yoto – the speaker brand striving to prove tech can be a force for good for kids
Artistic Gymnastics Women's All-Around taking a Samsung Victory Selfie

How Samsung saved Olympics media dollars by gifting 17,000 phones to athletes
Person holding up a protest sign that says 'fight today for a better tomorrow'

How to measure brand purpose properly

Tena breaking boundaries in menopause

Menopause marketing: the fine line between breaking boundaries and exploitation
Three pints of Guinness, mid-pour, settle on a bar

From splitting the G to the Premier League – Diageo on embracing the Guinness craze