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Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

A still from the game Roblox, showing a character running

11 Dec 2024

7 min read
If you think gaming is just for fun, you’re missing out on branding opportunities
The Drum Network
Canva

09 Dec 2024

7 min read
Canva customer chief: ‘Head start’ on rivals still driving growth in crowded market
design
A light ring frames the TikTok logo

09 Dec 2024

5 min read
Short form is king. Just make sure your creative (and strategy) is up to scratch
The Drum Network
a printed direct mail showing kitchen offers

05 Dec 2024

4 min read

Sponsored

Does print have the performance power today’s marketers need?
Promoted
Man City's digital stadium in the metaverse

27 Nov 2024

6 min read
Technology is shaking up how fans engage with sports
The Drum Network
Google shatter
Premium Item

25 Nov 2024

9 min read
Judge unlikely to embrace US government’s push to require Chrome divestiture, experts sa...
Policy & regulation
A geometric model of Rodin's 'Thinker'

25 Nov 2024

6 min read
Marketers should consider these ethical concerns when using AI
The Drum Network
Speakers on stage at Web Summit 2025

22 Nov 2024

3 min read
The Web Summit survival guide for first timers
Digital Marketing
A wreath laid on a gravestone

05 Nov 2024

5 min read
Let’s not declare the death of SEO marketing too hastily
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025