Categories Marketing Agencies Creative Media Sustainability Technology

Digital Advertising

Digital Advertising is used by brands to reach their target audience at every stage of the buying funnel. This form of marketing and advertising spans various channels and formats, most notably video, audio, image and text.

Discover how brands are using digital advertising to propel growth or if you’re on the hunt for a Digital Advertising agency, visit The Drum Recommends to find your perfect partner.

TikTok Creator marketing

20 Dec 2023

5 min read
The creative toolkit for holiday and shopping season
Marketing
Outbrain's Captivate event - Focusing on the importance of attention metrics

13 Nov 2023

5 min read

Sponsored

The media battleground: linking attention metrics to business outcomes
Promoted
Meta panel at AWNY

31 Oct 2023

6 min read

Sponsored

AI won’t take your job; it’ll help you do it better. Here’s how.
Promoted
A stylized version of the Meta logo and various Meta apps

23 Oct 2023

4 min read
As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
The Drum Network
Contentful Image

20 Sep 2023

4 min read

Sponsored

A marketer’s guide to composable content: what you need to know
Promoted
A small boat, at sea

14 Sep 2023

5 min read
Lost in a sea of ad tech? Here’s how to pick your partners across the funnel
The Drum Network
Mobile Phone advertising

30 Aug 2023

4 min read

Sponsored

Addressing mobile advertising’s power imbalance in APAC
Promoted
The Drum assembled leaders from Dentsu, Matterkind, Media.Monks, NP Digital, Jellyfish, Alight Media, Clear Channel Europe and Sage+Archer \ Vistar Media

15 Aug 2023

8 min read

Sponsored

UK media leaders say programmatic will be the ‘gamechanger’ for DOOH’s future
Promoted
Experian guests at Cannes

08 Aug 2023

6 min read

Sponsored

From signal loss to identity, streaming & more: 4 defining trends from Cannes
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025