Sam Anderson

Network Editor

The Drum
A microphone

It’s not all AI: Ad execs’ alternative (imaginary) marketing conference keynotes
A dump of packaging by the sea

We ask marketers: How can retail be made more sustainable, really?
The queue outside Advertising Week Europe 2024

At Advertising Week Europe, marketers were bullish despite increasing pressure
Influencer Robert Mayhew's TikTok about being featured on The Drum

Follow this: A crowd-sourced list of the best marketing influencers
Conical flasks with colorful contents

‘More chemistry meetings, please’: Agency new business leaders’ 2024 wish list
Three cartoon characters

Has AI oversaturation already killed the opportunity to stand out?
PepsiCo's 'Tastes OK' campaign

The imaginary marketing awards: Ad execs’ unsung campaign heroes (and villains)
Piles of paper on a desk

Amid ‘endless’ 15-month pitch processes, new biz experts dream of standardization
The TikTok logo, lit by a ring light

A premature post-mortem: Ad execs on TikTok’s legacy so far
Adam Buxton recording a podcast in a field

Is lovingly crafted, homemade advertising Adam Buxton’s podcasting secret?
A desk chair on a street, in front of an orange wall

What do agency leaders make of increasing ‘return-to-office’ demands?
Lightbulbs and a mobile phone on an orange background

We ask marketers: What types of lead-generation content actually work for agencies?
A pair of human lips, with a finger to them in a 'shh' gesture

The ‘try not to talk about AI’ challenge: What tech trends are exciting ad execs?
Two colored pencils, on backgrounds of alternating colors

‘Brand and demand aren’t opposites’: What mistakes do we make in conceptualizing B2B...
Timothee Chalamet and Zendaya in Dune: Part Two

Ahead of The Oscars, what are ad execs’ favorite ever movie marketing campaigns?
A range of different looking lanterns

How do gen Zers want the marketing industry to change?
An old-fashioned CRT TV, turned into a fish bowl

We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
The Fairy Grotto by Erastus Salisbury Field

B2B’s brand-building ‘renaissance’: Are we seeing shift to emotion and long-termism?
A pile of beer mats and logos

From the Geico gecko to Coke red, what’s the secret to an enduring brand asset?
Three open halves of oranges on a purple background

‘Time for demographic barriers to get smashed to pieces’: Ad execs on 2024 audiences