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Maria Greaves
Assistant editor - branded content
The Drum
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All you need is love? And trust. And convenience. How to build a lifetime of brand loyalty
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Have I got news for you? Not unless advertisers invest in quality journalism
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Mind the AI gap: aligning vision with real-world impact
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Why is contextual advertising in vogue for fashion and beauty brands?
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Why advertisers should dial into audio and video this festive season
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Moving from mechanics to magic: 3 ways automation can make you more creative
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No, non, nein: why language barriers are still holding back global business growth
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‘Own an audience, don’t just rent one’: 4 ways to build YouTube success
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‘AI is the enemy of the mundane’: how to boost alignment and creative collaboration in...
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Founders Files: ‘AI’s a superpower – but it’s only special with the human touch’
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It’s all about the journey – but which brands are along for the travel ride?
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3 trends shaping the future of brand-building
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Omniscient, omnipotent, omnipresent – the rise of the omni-agency
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Apps, Ads, AI: the insider view on Meta’s App & Gaming Summit
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Get on board: what CMOs need to know to earn a place on the board
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies...
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What’s in a win? Behind the scenes of Cannes Lions 2024’s victors
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Lifting the lid on STōK Cold Brew Coffee’s & Hershey’s winning advertising strategies...
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Read all about it: how advertisers can seize attention on the open internet
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How brands can use sporting events to score new audiences
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