Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media
Paramount building facade

09 Sep 2024

5 min read
Newly merged Paramount could see tech innovation & ad overhaul under Ellison leadership
Media
B2B experts shine a spotlight on the secrets behind the latest and greatest creative B2B campaigns

27 Aug 2024

10 min read

Sponsored

Execs from LinkedIn, Merkle & Initiative say video is unlocking new possibilities in B2B
Promoted
Snoop Dogg holdign a microphone and giving the peace sign with his fingers

09 Aug 2024

4 min read
NBC should win gold for its Olympics partnership with Snoop Dogg
The Drum Network
View of Paris from WBD's film studio
Premium Item

30 Jul 2024

7 min read
Why the Discovery+ Olympics campaign is better than you think
Marketing
The growth in live TV streaming opens up new opportunities for advertisers

25 Jul 2024

8 min read

Sponsored

Watching together: how communities are united through live TV
Promoted
Netflix logo atop building

18 Jul 2024

9 min read
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business
Media
Paris 2024 logo on white flag

18 Jul 2024

4 min read
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Media
john stamos

16 Jul 2024

3 min read
John Stamos uses method acting in his new role as Zeam’s Chief Innovation Officer
Creative
Poster for UKTV's rebrand to U featuring Big Zuu and Louis Threoux
Premium Item

16 Jul 2024

6 min read
Why U? UKTV CMO shares thinking behind ‘risky’ name change
Marketing

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