Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media
A neon google logo using unfamiliar fonts

02 Sep 2024

8 min read
As Google and Meta vie for digital ad spend, should social or search teams lead?
Marketing
Casey Neistat's GoPro YouTube

30 Aug 2024

6 min read
Why do consumer tech brands use influencers in such a boring way?
Opinion
B2B experts shine a spotlight on the secrets behind the latest and greatest creative B2B campaigns

27 Aug 2024

10 min read

Sponsored

Execs from LinkedIn, Merkle & Initiative say video is unlocking new possibilities in B2B
Promoted
Person holding up a protest sign that says 'fight today for a better tomorrow'
Premium Item

20 Aug 2024

5 min read
How to measure brand purpose properly
Marketing
A tornado on the horizon at the end of a road

19 Aug 2024

8 min read
As the funnel breaks down, what’s the road ahead for media buying?
media planning and buying
Pixelated banana

07 Aug 2024

14 min read
Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix
Media
A daisy growing in a sunny field

30 Jul 2024

6 min read
Marketer confidence is back, and the budgets can’t be far behind
The Drum Network
AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.

29 Jul 2024

7 min read

Sponsored

Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
Promoted
Digital footprint concept

22 Jul 2024

4 min read
UK data privacy regulators ‘disappointed’ in Google’s decision to keep third-party c...
Media

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