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Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
Hands grabs slices of pizza

26 Jun 2024

5 min read
The diary of a performance marketer at Cannes Lions: AI, the Kelces – and free pizza
The Drum Network
Guinness ad

14 May 2024

4 min read
Brands should embrace sports fans, not superstars, to tell more emotional stories
Opinion
Billboard above Mission Mexican restaurant in Washington, D.C. Navy Yard

18 Mar 2024

4 min read
Fubo parodies Disney+ ad in protest against Disney-Fox-Warner Bros joint streaming venture
Media
Giant tennis balls on a billboard

15 Feb 2024

2 min read
Ad of the Day: Sky Sports launches tennis channel with enormous balls
Creative
Israel Super Bowl ad

12 Feb 2024

11 min read
Pro-Israel Super Bowl & Hulu ads labeled ‘propaganda’ by some media and PR pros
Marketing
NFL logo, Wilson football and pack of sour Skittles together

08 Feb 2024

11 min read
How brands can win the Super Bowl without a $7m ad
Marketing
Manchester United x The Stone Roses

08 Feb 2024

2 min read
Manchester United and The Stone Roses collaborate on fashion collection
Creative
WWE Raw stadium

23 Jan 2024

9 min read
$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports
Marketing

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