Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

Value exchange

21 Oct 2024

5 min read
If you’re advertising using consumer data, show them a real value exchange
Opinion
YouTube
Premium Item

18 Oct 2024

7 min read
YouTube viewing habits are changing. Where does this leave creators, brands and agencies?
Media
A cosplayer at Twitchcon 2024
Premium Item

16 Oct 2024

6 min read
After annus horribilis, Twitch CMO is bullish on ‘creator marketing’ strategy
Technology
Fireman

10 Oct 2024

5 min read
Would US voters be influenced more by a firefighter than Kylie Jenner?
Marketing
Actors play Italian grandmothers at a pop-up in Brooklyn for beauty brand Elf

04 Oct 2024

6 min read
How beauty brands are taking pop-ups to new heights with young consumers
The Drum Network
A selection of beauty products by the company e.l.f.

02 Oct 2024

5 min read
Brand building in beauty is all about digital fandom – just ask Elf
The Drum Network
ATARASHII GAKKO!

25 Sep 2024

5 min read
J-pop group Atarashii Gakko! on soundtracking Toyota’s anime series Grip
Creative
A man stands behind a camera rig

24 Sep 2024

6 min read
As social gnaws at production budgets, how are marketers responding?
Social Media
mrbeast and amazon box

23 Sep 2024

5 min read
MrBeast lawsuit may spark ad fallout and force Amazon to reconsider partnership practices
Marketing

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