Categories Marketing Agencies Creative Media Sustainability Technology

Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

Top Christmas ads

08 Nov 2024

12 min read
Christmas came early. These 5 ads are absolute crackers
Opinion
The Drum Live panel

29 Oct 2024

6 min read
As retail media matures, Tesco is primed to win big brand budgets
Retail
A stack of two Mulberry handbags
Premium Item

14 Oct 2024

8 min read
As Mulberry struggles to attract bid from LVMH, how can the brand get back in vogue?
Brand strategy
An instructor high fives an attendee at a SoulCycle session

09 Oct 2024

5 min read
Can the retail sector help address the loneliness epidemic?
The Drum Network
Three girls on a bed dressed in 90s fashion with band posters behind them
Premium Item

07 Oct 2024

6 min read
How to bring back a 90s or 00s brand without coming across all ‘dad-at-the-disco’
Marketing
Actors play Italian grandmothers at a pop-up in Brooklyn for beauty brand Elf

04 Oct 2024

6 min read
How beauty brands are taking pop-ups to new heights with young consumers
The Drum Network
Independent editorial, supported by
Snapchat Logo
luruxy handbags
Premium Item

04 Oct 2024

6 min read
How fast fashion is shaking up the luxury industry
Marketing
A luxury throne in a regal room

04 Oct 2024

8 min read
Fashion’s luxe leaders are trapped in a never-ending game of musical chairs
Opinion
Man picking up a Price Packet product on a Penny shelf
Premium Item

03 Oct 2024

5 min read
Why this German grocer put prices on its packaging to compete with Lidl and Aldi
Brand strategy

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025