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A Creative Disruption festival from The Drum

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Many brands have had to re-think their marketing strategy this year but for Sentosa, a tourism hotspot in Singapore, it had to re-write the rules entirely. This session will take a look into how Singapore’s attraction island, and its agency BBH, used the biggest gaming hit of the lockdown to re-imagine tourism marketing.

Speakers

Charlotte McEleny
deputy and Asia Pacific editor, The Drum
Mira Bharin
director, brand, marketing and communications, Sentosa Development Corporation
Sascha Kuntze
chief creative officer, BBH Singapore

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum

Unlocking the potential of women's sport post-lockdown

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Zarah Al-Kudcy, head of commercial partnerships, Formula 1
  • Laura Weston, head of PR & trustee, Women's Sport Trust
  • Emily Defroand, hockey player, Team England and Team GB
In partnership with Appsflyer

Do brands need to think like tech companies to survive?

Best Practice Marketing

Featuring

  • David Llewellyn, marketing director, EMEA, Appsflyer
  • Chris Sutcliffe, editor at The Drum Network, The Drum

From CMO to CEO Insights and advice from president and CEO of Rémy Cointreau Americas, Ian McLernon

Marketing

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Ian McLernon, president and ceo, Remy Cointreau, Americas

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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