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A Creative Disruption festival from The Drum

How emotion is better for business

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS

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There is a perception that B2B marketing tends to shy away from emotion. In this session, we talk with Reuben Webb and Tom Stein from global B2B agency Stein IAS about how its client Trelleborg married emotional and rational value to create one of B2B’s most ‘award-winning’ ideas.

Speakers

Tom Stein
chairman and chief client officer, Stein IAS
Reuben Webb
chief creative officer, Stein IAS
Lynn Lester
managing director of events, The Drum

Burger King's secret sauce

Best Practice

Featuring

  • Fernando Machado, global chief marketing officer, Burger King
  • Sonoo Singh, associate editor, The Drum
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Creating disruption

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Vicki Maguire, chief creative officer, Havas London
  • Ben Golik, chief creative officer, M&C Saatchi London
  • Amy Garrett, managing director, Trouble
Watch

Fireside chat with Fernando Machado

Best Practice

Featuring

  • Fernando Machado, global chief marketing officer, Burger King
  • Sonoo Singh, associate editor, The Drum
Watch

How emotion is better for business

Best Practice

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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