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A Creative Disruption festival from The Drum

What marketers need from adtech in lockdown

Featuring

  • Peter Markey, chief marketing officer, TSB
  • John McCarthy, reporter, The Drum
  • Philip Acton, country manager UK and Benelux, Adform
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Before lockdown was initiated around the world, marketers were faced with an array of challenges around the death of the third-party cookie, the democratisation of data, and a greater reliance on walled gardens. Now, juggling these issues, brands are wondering whether they should speak during a pandemic, and what they should say - in particular around huge societal topics like the Black Lives Matters movement. Join The Drum, Adform and some top marketers to learn how to navigate the pandemic, embrace agile digital solutions, and come out of the crisis as a stronger brand in a better society.

Speakers

Peter Markey
chief marketing officer, TSB
John McCarthy
reporter, The Drum
Philip Acton
country manager UK and Benelux, Adform

Brand innovation and creative disruption with Go-Jek

Marketing

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Ainul Yaqin, group chief marketing officer, Go-Jek
Watch

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum
Watch

Ben & Jerry's global head of activism on taking a stand

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Christopher Miller, global head of activism, Ben & Jerry's
Watch

Happy hour Q&A with Bombay Sapphire’s Tom Spaven

Marketing

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Tom Spaven, brand director, North America, Bombay Gin
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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