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A Creative Disruption festival from The Drum

Unlocking the potential of women's sport post-lockdown

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Zarah Al-Kudcy, head of commercial partnerships, Formula 1
  • Laura Weston, head of PR & trustee, Women's Sport Trust
  • Emily Defroand, hockey player, Team England and Team GB

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With lockdown and all the resultant cancelled sporting events, now is a key moment in time for women's sport. How are athletes, teams and organisations continuing to build momentum while stadiums and TV slots remain empty? What is the role of brands in raising visibility of women’s sports in a pandemic, and how will they react post-lockdown? The Drum sits down with the Women’s Sport Trust, F1 and team GB hockey player Emily Defroand to discuss.

Speakers

Emily Defroand
hockey player, Team England and Team GB
Laura Weston
head of PR & trustee, Women's Sport Trust
Rebecca Stewart
trends editor, The Drum
Zarah Al-Kudcy
head of commercial partnerships, Formula 1

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum
Watch

Brand innovation and learnings from lockdown - Episode one

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Gretchen Eischen, global vice president of marketing, SAP Procurement Solutions
  • Donovan Neale-May, founder and executive director, CMO Council
  • Cammie Dunaway, chief marketing officer, Duolingo
Watch
In partnership with Adform

What marketers need from adtech in lockdown

Marketing

Featuring

  • Peter Markey, chief marketing officer, TSB
  • John McCarthy, reporter, The Drum
  • Philip Acton, country manager UK and Benelux, Adform
Watch

Ben & Jerry's global head of activism on taking a stand

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Christopher Miller, global head of activism, Ben & Jerry's
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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