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As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth being re-defined as businesses are being called on to contribute to much more than shareholder wealth? This panel of esteemed marketers will address such key questions as:
- To what extent is growth likely in 2021 and beyond?
- How will growth circa 2021 differ from growth circa 2019?
- What strategies and actions lead to greater growth?
- How can B2B brands balance purpose, culture, people and profit?
- What core proficiencies are now required of B2B marketers and teams?
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Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't change... read more
Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more
The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing... read more
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more
