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Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

All Marketing Brand strategy Marketing budgets B2B marketing Brand purpose
David Titman

16 Dec 2024

21 min read
Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK
Brand strategy
The slow turtle wins the race

12 Dec 2024

5 min read
Slow the f**k down and build something worth remembering
Opinion
Two Christmas elves sit side-by-side on a shelf

12 Dec 2024

6 min read
‘Tis the season to discuss mental health
The Drum Network
Sora and OpenAI logos displayed on mobile phone screen

11 Dec 2024

10 min read
While hype envelops OpenAI’s genAI video platform Sora, some warn against commercial use
Artificial Intelligence
The cover of Winner Takes it All

11 Dec 2024

4 min read
Your brand playbook isn’t fit for this winner-takes-all world
Opinion
Birds eyeview of woman walking over circular paving

11 Dec 2024

8 min read

Sponsored

2B or not B2B – there’s no question: how to get on board the B2B brand boom
Promoted
A row of small red model houses

11 Dec 2024

4 min read
Does in-housing mean settling for mediocrity?
The Drum Network
Mark Earls

10 Dec 2024

28 min read
Mark Earls on why understanding the ‘Herd’ is key to better marketing
Brand strategy
The updated Jaguar logo

10 Dec 2024

5 min read
Enough scoffing, Jaguar’s rebrand is a roaring success in innovation strategy
The Drum Network

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