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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

All Technology Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
Image of a phone with Google search open on a yellow background
Premium Item

27 Nov 2024

7 min read
Will AI search suck the personality out of your brand?
Brand strategy
man wearing hat

26 Nov 2024

2 min read
Druski, GloRilla & Jayda Cheaves support Black business in Google’s ‘Black-Owned Frida...
Creative work
A geometric model of Rodin's 'Thinker'

25 Nov 2024

6 min read
Marketers should consider these ethical concerns when using AI
The Drum Network
Dan Gardner in conversation with Gordon Young at Web Summit

22 Nov 2024

5 min read
Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big i...
Artificial Intelligence
Kat Grib
Premium Item

21 Nov 2024

7 min read
FCB NY chief growth officer Kat Grib on how AI is accelerating their chase for new business...
Artificial Intelligence
[Left to right] Max Lederer from Jung von Matt, Karen Boswell from VML, Gordon Young from The Drum and David Abraham from Wonderhood Studios

18 Nov 2024

3 min read
Are creative agencies totally f***ed? Reflections from Web Summit 2024
Opinion
A human finger reaching into the open palm of a robot

18 Nov 2024

7 min read
‘Humans in the loop’: RLHF and how real people are quietly training generative AI
Artificial Intelligence
Lee Bofkin and his collection of advertising and art memorabilia

15 Nov 2024

5 min read
When it comes to AI, maybe we’re not as screwed as we think we are
The Drum Network
A supermarket aisle

14 Nov 2024

4 min read
From apples to ads: how retailers can build successful retail media offerings
The Drum Network

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