Richard Draycott

Associate editor

The Drum
Publicis

Publicis purchase of shopper marketing agency Mars United shows growth isn’t all about A...
A retainer may be uncomfortable to get, but worth it in the end

How agencies can take client relationships from projects to retainers
Amazon

As Amazon orders staff back to office five days a week, what do agencies think?
Tanya Whitehouse

Elvis’s Tanya Whitehouse: ‘Losing B Corp certification just not an option for us’
Building

Is it better to build agency capability or buy it in?
Gareth Davies

Leagas Delaney’s Gareth Davies on managing the indie agency through generational change
Disabled access

How agencies are tackling accessibility issues for people with disabilities
customer service

Tech consumers ‘satisfied’ with customer service but ‘concerned’ by intrusion
Old tech

Don’t believe the hype – a marketer’s guide to separating transformative tech from f...
Consumer tech

The consumer tech that agencyland couldn’t live or work without
Troy Rahunen

CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies toget...
AIG Scottish Open

Fashion-forward Adidas x JAY3LLE capsule propels Adidas' activation around AIG Women's Ope...
Angry man

Agency advice: how to steady the ship when you lose a key client
How agency leaders are staying leaps and bounds ahead of their competition

How to bridge knowledge gaps within agency teams
NHS work from The Leith Agency

Roster agency heads hit out at Scottish government’s confusing ‘non-essential’ ad fr...
Nick Wright

Chief growth officer Nick Wright on how ‘squad’ system is boosting new biz at Havas MN
Staying ahead

People and partnerships: how to stay ahead of the pack in adland
Julie Monti

PRs can ‘stretch their wings’ after PR agency win at Cannes, says Mastercard comms lea...
Nadja Bellan-White

Brands must be braver to contribute towards positive global change
Gravestone

In the age of AI, are the days of the agency timesheet numbered?