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Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media
The Drum Live panel

29 Oct 2024

6 min read
As retail media matures, Tesco is primed to win big brand budgets
Retail
Two old ladies sitting on sun loungers with the words 'Money Never Felt Like Monzo' over the top

28 Oct 2024

4 min read
Monzo’s chief marketer on why its growth hinges on changing the way we look at money
Brand strategy
News Horizons Marcelo Benez

24 Oct 2024

6 min read
Folha de S.Paulo’s Marcelo Benez in conversation
Media
ANA Masters of Marketing conference in Orlando, Florida

24 Oct 2024

7 min read
Overheard at ANA Masters of Marketing: ‘90% of banner ads are fraud and they don’t wor...
Brand strategy
Streaming apps

22 Oct 2024

5 min read
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
Media
Networking clients in the Labs

22 Oct 2024

6 min read

Sponsored

From clicks to connections: 3 things we learned from Microsoft’s Connect 2024 event
Promoted
Tracy Day

17 Oct 2024

4 min read
The Globe and Mail’s Tracy Day in conversation
Media
Advertising Week New York 2024 stage

10 Oct 2024

19 min read
5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes
Marketing
Mark Campbell

10 Oct 2024

6 min read
Hearst Newspapers CMO Mark Campbell in conversation
Media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025