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The Responsible Marketing Hub with Google

Content created in partnership with Google

In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

Preserving privacy & driving performance with Fruugo

11 Jul 2023

5 min read

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How Fruugo is preserving privacy & driving performance with AI-powered campaigns
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Powering people and growth with AI

06 Jul 2023

6 min read

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Powering people and growth with AI: how marketers can embrace the opportunity now
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Explore three key steps every advertiser needs to do to drive profitable growth

26 Jun 2023

7 min read

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AI tools are ‘only as powerful as the quality of the data that feeds them’
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privacy can be the creative differentiator in a data-centric world

19 Jun 2023

6 min read

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Privacy - the new canvas for creativity
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Experts from Google, THG and EssenceMediacomX explore value vs volume

15 Jun 2023

7 min read

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‘The future is going to be modeled’: how brands can activate their data to drive value
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The privacy marketing toolkit explained

12 Jun 2023

9 min read

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The digital marketer’s privacy marketing tech toolkit explained
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why making the switch to GA4 is better for brand, better for business

06 Jun 2023

7 min read

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3 reasons why making the switch to GA4 is better for brand, better for business
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THG deployed privacy solutions at speed & scale

18 May 2023

5 min read

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How THG deployed privacy solutions at speed & scale across 30 retail brands
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A lady reading from a laptop and taking notes

21 Mar 2023

7 min read

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Marketers, make privacy a core competency not just a specialist subject
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