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Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy. We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

All Topics Greenwashing Policy & regulation Environmental campaigns Sustainable transformation
people with posters protesting against climate change

18 Nov 2024

8 min read
Can the ad industry reach ambitious decarbonization goals under Trump’s second term?
Policy & regulation
A delegate stands in front of a logo for COP29

13 Nov 2024

4 min read
With COP29 underway, here’s how European event leaders can achieve net zero
The Drum Network
A footprint in the sand

18 Oct 2024

4 min read
A shift is underway in who consumers think is responsible for sustainability
The Drum Network
Pills arranged attractively on an orange background

10 Oct 2024

4 min read
Pharma must embrace purpose – for both social impact and business growth
The Drum Network
A child wearing a VR headset

26 Sep 2024

5 min read
How green is your web presence? It’s time to talk about digital sustainability
The Drum Network
Greenhushing

03 Sep 2024

4 min read
New legal frameworks for greenwashing mean brands must get their messaging right
The Drum Network
A blue butterfly flying against a blue background

02 Sep 2024

4 min read
Conscious creativity can help agencies play a part in sustainable transformation
The Drum Network

Member Exclusives

Amy Williams of Good-Loop
Premium Item

07 Mar 2024

6 min read
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
Sustainability
A Shell oil rig in the North Sea
Premium Item

23 Jan 2024

4 min read
Havas B Corp status at risk after Shell win and open letter triggers official probe
Sustainability
The OpenAI logo shown on a desktop browser
Premium Item

18 Jan 2024

9 min read
How should ad agencies measure the environmental cost of their AI use?
Sustainability

Latest Videos

Sustainability

Sustainability: Not just an add-on

37 mins

Sustainability

Air travel to B2B events is a climate problem. Can trains and buses be the solution?

8 mins

Sustainability

Reckitt's Hamzah Sarwar explores the innovation behind winning an award for community engagement

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