Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

All Technology Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
Kamala campaigning on stage

07 Nov 2024

9 min read
Kamala memes won the reach game but did they say enough? Or anything?
Opinion
Nothing was keeping Trump out of the Oval Office this time writes Alastair Duncan

07 Nov 2024

6 min read
Familiarity didn’t ultimately breed contempt for Trump, says Politics for Drummies host
Opinion
Social Swap

05 Nov 2024

7 min read
Revealed: The Drum Awards for Social Media winners 2024
The Drum Awards
Mark Penn smiling

05 Nov 2024

13 min read
Ex-Clinton advisor & holdco CEO Mark Penn decodes campaign tactics as voters hit the polls
Ad spend
A collection of 'retro' technology

04 Nov 2024

5 min read
How nostalgia became the go-to strategy for influencer marketing
The Drum Network
Michael Vito Valentino, Editor in Chief of NowThis

29 Oct 2024

8 min read
NowThis editor-in-chief on the company’s Gen Z-focused rebrand: ‘Creative is still kin...
Brand strategy
upside down mcdonald's logo

24 Oct 2024

6 min read
How brands can ride the YouTube fandom wave: insights from ANA Masters of Marketing 2024
Marketing
WNBA star Caitlin Clark contemplating from the bench

21 Oct 2024

6 min read
Fame, not blame, will get women’s sports where it needs to be
Opinion
Pixelated character
Premium Item

21 Oct 2024

29 min read
Who is @digital_chadvertising, the ad industry’s self-appointed memelord?
Media

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025