Categories Marketing Agencies Creative Media Sustainability Technology

Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

All Marketing Brand strategy Marketing budgets B2B marketing Brand purpose
Smiley face on a road sign

18 Jul 2024

5 min read
Is Bellwether optimism just a ‘confidence bump’ or are marketing budgets back for good...
Marketing
The message on the top half of a billboard reads 'sitr creativity'

18 Jul 2024

5 min read
Trust me, media and creative are at their best when working together
The Drum Network
Omnicom logo on mobile screen

17 Jul 2024

6 min read
Omnicom’s Q2 results bolstered by key acquisitions and growth in media & ads
Agencies
Eric Cantona in the new Manchester United shirt with Snapdragon logo on front

15 Jul 2024

3 min read
Qualcomm marketing boss on rationale behind Manchester United Snapdragon sponsorship
Marketing
BD100 image of award winner (Female)

28 May 2024

3 min read
Celebrating BD superstars at the ALF sales & marketing awards
Open Mic
A pair of scissors positioned to cut across a reem of hundred dollar bills is

17 May 2024

5 min read
Would your brand messaging survive a recession?
The Drum Network
Love Island stars show off Love Island's preloved clothes

15 May 2024

3 min read
The Drum’s Daily Briefing: Burberry’s brand refocus & eBay’s circularity plans
Marketing
A blank digital billboard in front of a blue sky

10 May 2024

5 min read
Media buyers ask difficult questions so you get the best price
The Drum Network
Three people sit on the grass at a festival with a big top tent in the background

07 May 2024

5 min read
Is this the summer of OOH?
The Drum Network

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