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If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant aspect of transformation that has been overlooked: connecting agile digital marketing to agile digital infrastructure. More than ever, the all-important ‘front end’ of real-time marketing and customer experience needs to be transformed in lock-step with the equally important ‘back end.’ As customer needs and market opportunities evolve, a fully connected CX/customer journey powered by real-time data and intelligence can be a competitive advantage and increasingly is a business mandatory. In this session, leaders from two of world’s the most highly awarded digital agencies address the huge upside (and not inconsiderable barriers) to end-to-end transformation.
Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it... read more
As consumer consumption of media fragments across screens; mobile, desktop, and TV, so too does the need for trusted tech that ensures campaigns reach real, relevant people. This... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more
Join managing director of events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Digital Advertising APAC 2020.
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Join head of content, Cameron Clarke & special guests as she reveals the winners of The Drum Awards for Content 2020.
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CTV has been much-lauded as a top investment for brands and publishers alike, but what are consumers really watching and what does this mean for advertisers? This panel will use... read more
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The... read more
