Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s European sales director Mike Shaw will map out where the strongest opportunities currently lie for marketers. He will share client case studies, fact and figures as well as actionable insights regarding how marketers can adopt a ‘streaming first’ approach right away.
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality.... read more
This session brings together a practical guide for how brands should best partner with eSports talent, from the talent itself. Pro player Chiang Wen Jun and eSports expert Ampverse’s... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
CTV has been much-lauded as a top investment for brands and publishers alike, but what are consumers really watching and what does this mean for advertisers? This panel will use... read more
Businesses and agencies alike have been pivoting into e-commerce—because they had to. Now that we have adapted, what’s next? Where are new revenue streams? What hard-knocks lessons... read more
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant... read more
As digital and media innovation takes on warp speed, creativity and production challenges can be left behind. Is technology the answer to creative agility and how can brands keep... read more