CUSTOMER RETENTION

How can marketers get personalisation right in 2021

IN PARTNERSHIP WITH

With the third-party cookie soon to be a thing of the past marketers are having to reassess how they can personalise ads and comms for their audience. Vodafone and Cheetah Digital join The Drum’s John McCarthy in fireside chat to explain how to navigate personalised marketing in 2021. The discussion will explore data collection, privacy, post-cookie tactics and share some of the best practice from the industry.

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