Have changes in consumer habits post-pandemic fueled growth within the e-commerce and video advertising sectors? Is this finally the right time for advertisers to embrace formats such as shoppable video? It is undeniable that consumers who were once reticent to use online shopping platforms have now been forced to push past the fear and inertia, and online shopping in now part of their everyday lives. What implications will these changes have for 2021 and beyond?
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