Martech

Tuned in: How brands can reach large and engaged streaming TV audiences

In partnership with Roku

Binging or streaming TV is now a way of life, and even a point of pride, among consumers. But how do you reach these highly engaged viewers? An unfamiliar territory for those trapped in the old ways of buying TV advertising.This session will take a practical look at how brands and agencies can reach their audience through connected TV advertising, and benefit from more advanced targeting and measurement capabilities.

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