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Cast your mind back to Easter 2020. It’s a bit of a blur, perhaps one you’d happily forget. Just days earlier a united news industry team had pitched to the UK government for a campaign that would involve bringing together more than 600 national and local news brands to reach more than 40 million readers. Never before had the whole industry come together like this. The government were onboard, but they needed it to go live the following week. To take this from pitch to page in just seven days, old rivalries were put aside as the news industry pulled together to make this happen. And on April 17, newsstands and news sites across the country carried a bold, unified message: “Stay at home for the NHS, your family, your neighbours, your nation, the world and life itself.”
To inspire agencies with the art of the possible, this session will tell the story of the news industry’s single biggest collaboration to create the most important public interest campaign in a generation, so successful that it’s still going strong 18 months later.
Member Exclusive
The strain of Covid on agencies has led many worried agency bosses to accept client demands without question for fear of losing lucrative business in an unstable market. An investigation... read more
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Growing your business is meant to be when all the hard work pays off, but it comes with its own set of problems: from finance and operations to talent and culture. Our panellists,... read more
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In this session, we discuss the advantages of making your employees shareholders. Agency owners tell us about how employee ownership has a massive impact on culture and future success.... read more
This panel will dig under the newest trends and insights in M&A in our industry with a panel of experts that have been right at the heart of the most exciting deals of the past... read more
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With an uncertain financial economy ahead, many will be looking to freelance work. Freelancers and creative gig workers have many options in terms of platforms to find work but how... read more
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Work-life balance is something we all strive to achieve, and in today’s market, it’s even more important to ensure we’re attracting the very best talent into our businesses.... read more
The past year has demonstrated that remote working isn’t just desirable for many in the industry – it's a necessity. The commercial and social benefits of institutional remote... read more
The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out... read more
