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Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter on Twitter? So much to dig into and The Drum has chief marketer Carl Loredo on tap to explain it all. In this must-see fireside chat with US editor Kenneth Hein, Loredo shares what has been working, big time, in the digital realm and what to never ever do. Tune in.
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
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"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
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After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party... read more
