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CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and allows the consumer to take action in a way that is non-intrusive and fosters a closer relationship with the brand. So if creative is responsible for driving 47% of advertising campaign sales – more or less contributing as much to a brand’s in-market success as reach, targeting, recency and context combined – according to a recent Nielsen study, where do the creative opportunities for CTV lie? In this session, we will explore how CTV provides an entirely new canvas for marketers with new content capabilities, creative formats, and audiences with new expectations and challenge the industry to abandon legacy approaches and reinvent the medium by putting the consumer and the creative ad experience at the centre.
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization...
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CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and... read more
Member Exclusive
B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
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Remember when DTC was an exciting, new thing. Well now ecommerce has evolved to be an ingrained part of our lives whether we are on social media, in-store, and (oh yeah) also shopping... read more
The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
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As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown of its off-field... read more
