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Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers – have a head start. The data-poor – those that sell through intermediaries – have traditionally relied on third-party cookies, and are just coming off the starting blocks in terms of their own first-party data.
In this session, we’ll ask what customers want from their brand relationships, and how brands – both data-rich and data-poor – can build the datasets they’ll need to create deeper engagement with their consumers in a cookie-less world. We’ll take learnings from brands at different stages of their data journey and explore solutions that marketers should be looking at today to systematically rethink their data strategy and take advantage of the opportunities ahead.
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Do consumers want to pay for five different video subscriptions? No. As the likes of Disney+ and HBO Max force create even more choice for users, many are predicting a rebundling.... read more
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As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
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B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and... read more
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
Exclusively broadcasting at 10am BST then on-demand thereafter.
"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
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