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"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
Join The Drum and Freewheel for a dynamic panel discussion on marketers’ attitudes towards Advanced TV – and what these look like in a world recovering from the blindside of 2020. We’ll be discussing the findings from Freewheel’s new research study, but rather than present yet another boring powerpoint deck of stats, we want to mix things up a bit! That means we’ll be spinning our in-house ‘Wheel of Findings’ to provide guests with discussion jumping off points seemingly at random. Our guests will then bring colour, context and expertise to the linear, digital and Advanced TV discussion points that we land on.
Member Exclusive
B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
Member Exclusive
Speakers will discuss the role of legislatures versus big tech in establishing policies for tracking consumers and collecting, storing and selling their data. They will discuss the... read more
