Daria Belova

Marketing & PR Director

With over 17 years of experience driving brand growth in the international FMCG industry, Daria is a highly skilled and results-driven marketing leader. Throughout her career, Daria has built and maintained brand and marketing strategies for Nestle, the largest international FMCG company. She successfully drove brand development and marketing communication initiatives while implementing key activities in media, search, CRM, influencers, ratings & reviews. In HypeFactory, Daria is responsible for developing the influencer marketing agency's brand on the global market and attracting new clients through lead generation channels. Daria conducts valuable research on insights in the dynamic industry of influencer marketing and the essential trends that drive brand growth in the modern digital landscape. Her insights and extensive experience in consumer business are reflected in the strategies she creates for our clients. Daria loves marketing and sharing her knowledge with others. Since 2018, she has been cooperating with PWC Academy as a marketing lecturer for the full and intensive MBA course at PWC. Currently, she is pursuing an MBA in International Business from Tampere University of Applied Sciences in Finland.