Ad of the Day: Jamie Dornan encourages unique passions in big budget Diet Coke spot
It’s the first ad featuring the Irish actor, who has replaced Kate Moss as brand ambassador.
Diet Coke has unveiled a stylish spot to introduce its latest ambassador, Jamie Dornan. In the ad, titled ‘This is My Taste,’ viewers see Dornan showcase his love for cold water swimming.
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The multi-channel and multi-million-pound campaign features a wide cast of characters, including festivalgoers, fashionistas and experimental chefs, who are all united by their bold style and self-expression.
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Dornan commented on his appointment: “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”
The through-the-line campaign was developed by fashion and luxury creative agency Spring Studios in partnership with Exposure, Ogilvy and Essence Mediacom and launches today across TV, Film, video-on-demand, outdoor, social and PR.
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According to market research platform Kantar, it's predicted that viewers will be highly likely to remember the Diet Coke brand after this ad airs. Scoring in the 80th percentile, the spot is expected to provide strong entertainment value, and audiences are forecasted to develop a lasting affinity for the brand.
Credits
Creative agency: Spring Studios
Director of audiovisual content: Bardia Zeinali
Director of photography: Jake Scott
Executive producer: Shion Hayasaka
Producer: James Grenall
Production manager: Fatima Zaman, Mehreen Sheldon Ahmed
Production coordinator: Jess Glaus
First assistant director: Julian Richards
Chief lighting technician (gaffer): Reuben Garratt
Sound recordist: Sam Mendelssohn
Production designer: Danny Hyland
Home economist: Fran Paling
Wardrobe stylist: Stella Greenspan
Makeup artist: Hiromi Ueda
Hair stylist: Ali Pirzadeh
Manicurist: Jessica Ciesco
Marine coordinator: Jonjo Stickland
Ambassador groomer: Ky Wilson
Product specialist: Nico Van Diek
Location manager: Hugo Smith-Bingham
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Photographer (key visuals): Tom Johnson
First assistant: James Hobson
Producer: Alexandra Marshal
Final cut, editor: Amanda James, Matt Gabzdyl
Senior producer and client services manager: Nikki Porter
Frame Store
Visual effects producer: Sharma Lewis
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Colorist: Tim Masick
Head of production: Kevin Breheny
Factory
Senior audio producer: Beth Massey