Ad of the Day: John Cooper Clarke writes and performs ‘Proper Sound’ poem for Co-Op
The rousing film comes from media production company Iconoclast and ad agency Lucky Generals.
A new ad for Co-Op Live, shot on 35mm film, features the legendary punk poet John Cooper Clarke. Known as The Bard of Salford, Cooper Clarke delivers a specially written verse celebrating the Manchester entertainment venue.
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The collage-style ad is a nod to the city’s rich musical history, featuring venues such as the Salford Lads Club and familiar faces such as Happy Monday’s Rowetta. Each scene was shot in analog, and bleaching, cutting, and painting the film in the edit added to the texture.
The film’s director, Glenn Kitson, described Cooper Clarke as one of his “all-time heroes” and shared that bringing his vision to life required calling in numerous favors to ensure it turned out exactly as he imagined.
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Credits
Poem: John Cooper Clark
Director: Glenn Kitson
Director of photography: Ed Hubert
Producer: Sorcha Bacon
Production company: Iconoclast
Animation: Yasmine Fisher for Ana Projects
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Editor: Steve Shaw at Trim
Music and sound: Killer Crab Men
Grade and online: No8 London
Film process: Kodak Film
Agency: Lucky Generals