Ad of the Day: Just Eat customers are reimagined as Squid Game players
The spot was created by Dept and teases fans before the sequel to the hit Korean show drops on Netflix on December 26.
Just Eat wants to encourage people to ditch festive leftover food and enjoy a cheeky takeaway while watching the follow-up season to Squid Game.
At the center of the 360 campaign is a high-stakes spot full of jeopardy and featuring the huge ‘red light, green light’ Young-hee doll. The call-to-action ‘Order Play Win’ at the end of the spot directs viewers to a campaign microsite to play a digital game inspired by the show, for the chance to take home a cash prize.
The rules are simple: make it through a meal without getting caught in Young-hee’s terrifying gaze to win.
The partnership will roll out across TV, outdoor, bespoke social edits, an interactive game, PR, influencer and experiential. The campaign will also run on Netflix’s ad-supported plan.