Ad of the day: Kevin saves Christmas from humbugs in Aldi spot
Created by McCann, the supermarket’s festive offering centers around a secret mission with a little innuendo.
In his ninth year, Kevin the Carrot is back on our screen this Christmas with another heroic tale.
The scene opens on Christmas Eve as a joyful village is plunged into darkness as humbug villains steal the festive spirit and speed away in a black-and-white van. To save the day, Santa calls his top agent, Kevin the Carrot, assigning him the mission to break into Humbug Headquarters and outsmart Dr. Humbug to reclaim the Christmas cheer.
With clever disguises and a hidden compartment in his case, Kevin and his wife Katie navigate traps and dodge dangers. Will the lovable mascot prevail?
Want to go deeper? Ask The Drum
“Wow, year 9 for Kevin the Carrot! I remember when he was just a little leafy shoot in the McCann veg plot! How he’s grown,” said Dave Price, chief creative officer at McCann.
“This year’s ad is a bit of a blockbuster, as Kevin goes on a quest to rescue the Christmas Spirit. Once again Todd and Kylie, and all the team at Psyop have done an incredible job in bringing this story to life. Nine years have flown but we think Kevin’s got a good few assignments to crack yet.”
Watch all of this year's Christmas ads here.
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Credits
McCann
Chief creative officer: Dave Price
Creative lead: Clive Davis
Creative lead: Andy Fenton
Managing director: Laura Mckinlay
Managing partner: Jane Colbeck
Business lead: Laura Willis
Senior project manager: Ella Timmins
Craft
Senior producer: Amanda Riddeal
Head of broadcast: Lucy Moore
Riff Raff
Executive producer: Tracey Cooper
Producer: Paz Parasmand
Production manager: Theo Cassels
Psyop
Director: Todd Mueller and Kylie Matulick
Executive producer: Jim Brattin
Producers: Amy Fahl, Joe Maggiore
Associate producer: Jill Sachs
Lead technical director: Chris Sage
2D supervisor: Matthias Bauerle
Designer: Samantha Ballardini, Gena Jongsukkijpanich, Renegades of Phong
Visucal effects: Cristina Camacho, Steve Hallquist, Billy Morris
Modeler: Krista Albert, Justin Diamond, Daewoo Koo
Lighter: Monika Gelbmann, Justus Schmidt, Ellie Stalie
2D animator: Thomas Sali
Storyboard artist: Michael Deweese, Max Forward
Editor: Loren Christiansen
Character effects: Cristina Camacho
Compositor: Kevin Kim, Krystal Chinn, Em Mai, Thomas Sali
Matte painting: Nick Hiatt
Colorist: Kim Stevenson
Flame and conform: Chad Stracensky
Marshall Street Editors
Editor: John Mayes
Producer: SJ O’Mara
Wave
Audio engineer: Parv Thind
Producer: Hils Macdonald
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