Ad of the Day: Oscar-winner Shona Heath mixes AI with theatrical dance in bonkers B2B spot
‘The Glass Hermit’ comes from production studio Helo and ad agency Team Lewis for the Northern Data Group.
Northern Data Group, an AI and high-performance computing solutions provider, has developed an original short film. Created by Oscar-winning artist Shona Heath, the film features a moving performance from circus artist Ruby Gaskell.
Heath is best known for her production design on the Yorgos Lanthimos film Poor Things, and this spot marks her first foray into working with AI. She remained true to her analog creative process to bring the project to life, while experimenting with AI through each production stage. This included creating her own AI environment exclusively designed to manipulate original moving imagery.
The film will make its global debut in Times Square in New York, Piccadilly Circus in London and Moxy in Downtown LA.
Heath said: “AI has opened a door to other dimensions. It makes sense to me to use it in conjunction with my original ideas, the handmade and human-crafted. It is like another color.”