Ad of the Day: Puma and A$AP Rocky bring adrenalin fuelled motorsports spot
The rapper brought his fashion-forward touch to the ad that he co-directed with Dreambear’s Shapxo.
Puma and A$AP Rocky have unveiled a collaborative campaign that fuses together streetwear and motorsports. Driven by the rapper’s vision, the campaign blends fashion with adrenaline-fueled sports from motocross to racing cars and beyond.
“This collaboration with A$AP Rocky for his Puma campaign was one of the most unexpected and exciting experiences of my career,” shares Shapxo.
“It all started with a late-night message from AWGE, and from there everything unfolded quickly. Rocky’s vision was deeply collaborative—he was open, and thoughtful, and gave hands-on feedback as Co-Director. The energy on-set was electric, and his trust in the team made it an unforgettable journey of passion and unity.”
The spot was a week-long production effort that featured indoor bike stunts, intricate visual effects and an original music composition.