Ad of the Day: Scottish humor and traditions at the heart of monochromatic whisky spot
Clan Campbell enlisted Publicis Conseil with its first global advertising campaign.
By embracing its heritage, Clan Campbell aims to tap into new markets with a playful and cheeky ad campaign. In the two commercials, the brand cleverly showcases its signature Scottish humor, poking fun at familiar clichés such as the constant rain and the iconic sounds of Highland cows.
While the stereotypes are evident, the dry, deadpan voiceover injects a layer of sarcasm that adds a unique twist. The ads are shot in black and white, enhancing the overall vintage vibe and giving them a textured, retro feel that resonates with both tradition and modern appeal.
Bafta award-winning Australian director Stefan Hunt was behind the lens and photographer Julien Mignot worked on the visuals.
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The campaign is being rolled out with a multi-channel media plan in Europe with eight visuals across various print and digital display mediums, such as social media and at the point of sale.
Credits
Advertiser: Clan Campbell
Sector: Beverages, alcoholic
Advertisers: Marianne Loing, Anne Martin, Lucile Pichard, Clémence Leclerc, Caroline Gras, Bartlomiej Jozwiak
Agency: Publicis Conseil
Chief executive officer, Publicis France: Agathe Bousquet
Chief executive officer/Chief creative officer, Publicis Conseil & Chief creative officer, Publicis France: Marco Venturelli
Executive creative director: Alexis Ben Behe
Senior art director: Marie Donnedieu
Senior copywriter: Guillaume Sabbagh
Assistant art director: Clara Douchet
Television producer: Philippine Domenech
Head of strategy: Alastair Maclean
Strategic planning: Adrien Enselme Trichard
Account lead: Jeanne Gauthier
Account manager: Paul Le Bris
Traffic manager: Angela Rallo
Head of traffic: Nassima Tsizaza
Production: Quad
Director: Stefan Hunt
Photographer: Julien Mignot
Photography producer: Jade Occhipinti
Producer: Karen Barel
Production manager: Aude-Jeanne Malinvaud
Production coordinator: Luna Loy
Director of photography: Toby Elwes
First assistant director: Mark McPadden
UK executive producer: Gil Koliri
Production designer: Jamie Morgan Lapsley, Connor Duprey, Seb Singh
Stylist: Charlotte Holt
Casting director: Hammond Cox
Sound engineer: Rowen Henderson
Make-up artist: Paulina Siembor
Stage manager: David Logan
Location management: Ashton Radcliffe
Sound and image post-production: Prodigious
Post-producer: Eleonore Girard
Editor: Léo Gatelier
Colorist: Nicolas Gautier
Image finalization: Emilia Redondy
Sound producer: Martin Sumeir