Ad of the Day: Squarespace blends digital and real worlds in new campaign
‘Change Your World’ spots see immersive sets built to demonstrate how businesses can be started and developed online.
Self-build website company Squarespace has launched three ad spots directed by Vania and Muggia, the duo behind A$AP Rocky’s new Tailor Swift video.
Having already worked with Martin Scorsese for its Super Bowl ad, as well as other directors including Edgar Wright and Damian Chazelle, the latest campaign moves on from its 2022 marketing positioning, which encouraged business owners to “build their empires.”
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In ‘Bakery,’ flour puffs out from a keyboard and flows out of taps as a baker starts her business. In ‘Muscles,’ a man launching a gym from his laptop looks around a cafe to see staff and punters becoming muscle-bound before his eyes.
The yet-to-launch ‘Scuba’ film sees a scuba instructor at his desk becoming gradually submerged in water. For the stunt, the Squarespace production team built an entire apartment inside a water tank. So that the immersion could be captured in the right order, there were no re-shoots, according to Squarespace.
As Squarespace continues to engage high-profile directors for its marketing campaigns, it seems to be moving forward with creative endeavor in a bid to bring online businesses to life.
The campaign is rolling out across CTV/BVOD, paid social, online video and audio.
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