Ad of the Day: These billboards may calm shoppers down during holidays
New agency Oblong worked with the Brahma Kumaris, a spiritual organization, to create the series of zen posters.
Oblong's zen campaign / Oblong
Holiday shopping can be stressful and last-minute shoppers may feel it even more in the run-up to Christmas day. To add a touch of calmness, spiritual organization Brahma Kumaris has unveiled a series of outdoor ads.
Working with Brahma Kumaris, Oblong, a new Australian agency led by Justin Ruben, spoke with psychologists and art therapy experts to ensure the posters, when viewed and read, gave people a sense of calm.
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Data was then used in the media buying process to make sure the posters were placed in areas where people needed them most, including shopping precincts and car parks.
Credits
Client: The Brahma Kumaris
Brahma Kumaris chief executive officer: Charlie Hogg
Brahma Kumaris director of programs and events: Gabrielle Martin
Agency: Oblong Creative
Chief creative officer and founder: Justin Ruben
Creative director: Justin Ruben
Creative director: Unkl
Art director: Pim van Nunen
Designer: Pim Van Nunen
Media: Ooh media
Senior business manager: Eloise Flores
Campaign executive: Isabella Persico